Carver Digital

MISSION

Formed in 1992, Carver Digital is a creative consortium specializing in the creation, preparation and archiving of photography for print and electronic media. Our mission is to provide the highest level of digital imaging creativity and service within the fastest most flexible workflow. With integrated expertise in assignment photography, image processing and image management, Carver Digital gives you more creative control in less time.

PHOTOGRAPHY

Creativity is the focus; technology is the tool. Carver Digital provides a diversity of both. You can hire the level of creativity you need at a cost you can afford, knowing that the technology will be powerfully transparent, whether you are shooting studio still-life on our Leaf/Scitex system or on-location with our Nikon D-1 system.

IMAGE PROCESSING

Creating a great photograph is only the first step. Carver Digital has extensive experience in pre-press and post-production and can optimize your images whether you're going to print or to screen. For details see the fact sheet.

IMAGE MANAGEMENT

The efficiency of the digital imaging workflow is completed only when an effective image management system is in place. A well-developed visual database will give you instant sorted access to your logos, layouts, photos, and illustrations in the hierarchy of your choice. A customized text database can track your image-related rights and usage information. CD-ROM archives give you non-erasable easy access long-term storage.

EXPERIENCE

Look at our portfolios and client list. We can concentrate on the creativity, because we’ve mastered the technology. Entertain yourself with our Levi’s project, Andy award winner for best interactive of the year. Technically you can rest assured: Carver Digital is a digital photography Beta development site for Scitex/Leaf, Sony and Nikon. (We wrote the manuals for Nikon’s D-1 software). We provide digital product testing and promotion for Hasselblad and Sinar/Bron and are a value added reseller for Cantos Cumulus.



Client List
Commercial   Editorial
Levi's   Simon & Schuster
Microsoft   L'Oreal
Sony   Vogue
L'Oreal   Newsweek
Lucent Technologies   American Ballet Theater
Chase Manhattan Bank   New York City Ballet
Liz Claiborne   The Grateful Dead
Price Waterhouse Coopers   New York City Opera
BASF   The New York Times
Harry Winston   Glamour
Cathay Pacific Airlines   In-Style
Braun   W
Nestle's Foods/Gummi Savers   The Marlborough Gallery
R/GA Digital   Ken Burns' "The West", "Jazz"
Nabisco   ABC Sports
Salvador Dali Museum   "7th on 6th" runway shows
Breitling Watches   Christie's auction house
Nicole Miller Designs   McClaren-BMW
Eastman Kodak   Newman-Haas: Andretti
Toys-R-Us   Bridal Guide



FACT SHEET

• 20 years photographing models & products, studio & location

• 6,000 square foot NYC production facility at 286 Fifth Avenue at 30th

• Multiple separate studios, kitchens available

• Scitex Leaf (DCB) high-resolution digital camera

• Scitex RGB - CMYK color conversions, USM and scaling.

• Nikon D-1 camera with NikonCapture software

• Digital pre-press: retouching, color matching, silhouettes, shadows

• Digital effects: texture mapping, morphing, random-dot stereogram

• In-house proofing: photographic quality digital color and B&W output

• CMYK press film, Matchprints, blue lines

• Post-production: CD-ROM mastering/pressing, data archiving

• On-line, Web and Interactive display files

• Image Management: visual database design and implementation

• Multiple Power Mac imaging workstations

• Stock photography digital archive

• Beta development site for: Scitex/Leaf, Sony, Nikon